Bounce Flash
With direct, frontal flash, harsh shadows are usually created in the background behind the subject. This can be avoided by bouncing the flash off a nearby wall or ceiling. Bounce flash also gives softer lighting effects
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To turn the flash head, press the  button. To tilt the flash head press the  button. Turn and/or tilt the flash head and point it at the wall, ceiling or other reflective surface
The flash head can be pointed in the directs and angles listed below
When the flash head is turned or tilted --mm is displayed on the 550EX's LCD panel
- When the flash head's zoom setting is automatic and the flash head is turned ot tilted, the zoom setting is set automatically to 50mm. The zoom setting can also be set manually for bounce flash.
- If a manual zoom setting M has been set, the zoom setting display does not change when the flash head is turned or tilted.
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